Going to IKEA wasn't my favorite spare time activity in Switzerland as it was typically crowded, people were stressed in there and so was I after doing the long walk through all the sections.
Arriving in China I nevertheless thought it would be good to visit IKEA to get the basics for my appartment. So I did on my first day just a few hours after landing.
FYI - Beijing with over 20Mio people only has one (!) IKEA and the day I went there was a public holiday...
Well, you guessed right, everything I had experienced before in terms of crowded was redefined that day. In some parts people were literally standing back to back.
The big difference to Switzerland though was that the people seemed to enjoy this! Despite all the people and getting hit by a wagon every few minutes people seemed to enjoy that there was some action...